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Privacy Policy

Privacy Policy

Good Karma Hospitality Inc, doing business as Inday

Inday Rewards - Privacy Policy

Last Updated: March 17, 2026

1. Introduction

Good Karma Hospitality Inc, doing business as Inday ("we," "us," or "our") operates the Inday Rewards loyalty program accessible at loyalty.indayallday.com. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our loyalty program and related SMS messaging services.

2. Information We Collect

We collect the following categories of information when you create and use your Inday Rewards account:

  • Personal identifiers: Mobile phone number, name (if provided), and email address (if provided).
  • Account and transaction data: Points earned, rewards redeemed, tier status, purchase history at participating Inday locations, and account activity.
  • Device and usage data: Information about how you interact with our loyalty portal, including browser type, IP address, and access times.
  • SMS messaging data: Records of messages sent and received, opt-in and opt-out preferences, and message delivery status.

3. How We Use Your Information

We use your information to:

  • Operate and manage your loyalty account and process rewards.
  • Send SMS messages about your account (points earned, tier updates, reward notifications, account security alerts) if you have opted in.
  • Send promotional marketing SMS messages if you have separately opted in.
  • Improve and personalize your experience with the program.
  • Comply with legal obligations and enforce our terms.
  • Communicate with you about changes to the program or these policies.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers who assist in operating the loyalty program and sending SMS messages (including Hang and Twilio).
  • Inday locations for the purpose of fulfilling rewards and processing transactions.
  • Law enforcement or government agencies when required by law.
  • Other parties with your explicit consent.

5. SMS Messaging

When you create an account, you may opt in to receive SMS messages including reward notifications, points updates, tier status changes, and promotional offers. SMS messaging requires separate, optional consent via an unchecked checkbox during registration. You may opt out at any time by replying STOP to any message. For help, reply HELP or contact us at https://www.indayallday.com/contact/.

Message and data rates may apply. Message frequency varies; messages are limited to approximately 4 per month.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. If you close your account or opt out of all messaging, we will retain your information only as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

You have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of your personal information (subject to legal retention requirements).
  • Opt out of promotional marketing messages at any time by replying STOP.

Contact us at https://www.indayallday.com/contact/ to exercise any of these rights.

9. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of your personal information.
  • The right to opt out of the sale of personal information (we do not sell personal information).
  • The right to non-discrimination for exercising your CCPA rights.

To exercise these rights, contact us using the information in the Contact section below.

10. Children's Privacy

Our loyalty program is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly. If you believe a child under 13 has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted at https://loyalty.indayallday.com/privacy and will be effective immediately upon posting. We encourage you to review this page periodically for the latest information on our privacy practices.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Good Karma Hospitality Inc, doing business as Inday

1133 Broadway, New York, NY 10010

Contact: https://www.indayallday.com/contact/